Ottawa Lifestyle Photographer – iRun Feature Editorial

I was tapped by iRun magazine to do an editorial lifestyle photography spread on some new running gear for the fall, winter, and spring season – basically stuff to keep runners warm when it’s cool. The assignment didn’t call for much more than some headshots with the hats, which I accommodated, but I felt they might have needed a bit more context so we set up a lifestyle shoot and, thanks to the power of twitter, we had some lovely models turn out.

The idea is to showcase the product, while still giving space for editorial in the photograph. The Ottawa River was a great location and, ironically, we had an unseasonably warm morning to shoot, which meant nobody got cold.

Thanks to Erin, Steve, and their adorable daughter Willow for bringing the family out for a run, and I can’t forget my good friend Lisa and her buddy Emma for also putting up with my shenanigans.

Posted on Monday, November 19th, 2012 at 1:14 pm. Filed under: Editorial Tags: Editorial, Erin Blaskie, Fall, Hats, iRun, Lifestyle, Ottawa River, Product Photography, Runners, Running RSS 2.0 feed.